The majority of customers are students and young professionals
The Occasions:
People looking for adventure, general lifestyle and outdoor leisure items, and holiday gear.
Brands:
Brands include The North Face, Nike ACG, BlackWolf, Driza-Bone Activ, Driza-Bone, Gondwana, Ecco, Roman, Explore Planet Earth, Hi-Tec, Vasque, Adventure Kokoda, Caribee, Thermarest, Vaude, Korjo, Trangia, Sherpa and Petzl.
FROM THE MANAGEMENT
Five05 is a family owned and run outdoor retail specialist, which opened in August 2007. Five05 is the largest and most unique store in the area, with 5 levels of products including a clearance floor, an IceRoom (a cold-weather testing facility to simulate winter conditions) and an internal glass elevator spanning all 5 levels (making it easily accessible for all).
Five05 has a huge range of outdoor, travel and lifestyle gear including:
-Daypacks, travel packs, hiking packs, and luggage
-Hiking, trail running, walking and travel shoes & socks
-Travel & hiking pants and tops
-Travel accessories
-Sleeping bags and sleeping mats
-Tents & camping essentials
-Clearance floor.
CLUBVIP
BENEFITS
ClubVIP members who sign up to the Five05 Friends & Family Loyalty Program will automatically receive an ongoing 10% discount on all full priced items in-store and online. Customers would usually need to spend at least $1000 to get this discount level.